Fybeca and La Roche-Posay from Loreal present a new Fybeca Insignia in Cumbayá, a space dedicated to skin care

Quito, Ecuador. This Wednesday, March 25, a new Fybeca Insignia in Cumbayá was inaugurated, a concept that consolidates the vision of the La Roche Posay brand from Loreal, which on this occasion comes accompanied by an iconic product in sun protection, Anthelios UV AIR.

This new point was born thanks to the strategic alliance between Fybeca and La Roche-Posay, a dermocosmetic brand from Loreal and represented in Ecuador by Quifatex, which shares with Fybeca the purpose of improving people's quality of life through health and well-being.

During the inauguration event, one of the most anticipated products of the brand was also presented: Anthelios UV AIR, an ultra-light sunscreen formulated with Hyaluronic Acid and Niacinamide, developed to provide advanced protection with a texture as light as air. Its innovation makes it an essential ally for skin care.

With this point, Fybeca and La Roche Posay from Loreal reaffirm their commitment to bringing consumers high value proposals in this case, in the dermocosmetic field and to working together to create innovative spaces that prioritize health, well-being, and a differentiated shopping experience.

The new Fybeca Insignia Cumbayá features a modern environment, specialized advice, and a complete line of dermocosmetic products led by La Roche-Posay from Loreal.

We invite you to visit the new Fybeca Insignia and discover a space created especially for our consumers!